--- title: Get a definitive grip on your competitive advantage description: Gain durable competitive advantage with Market Orientation Review. Create long-lasting value for customers, shareholders, employees & society. Learn how image: https://blog.truly-valuable.com/hubfs/pexels-oleg-magni-1224263-1024x683.jpeg --- [Skip to content](https://blog.truly-valuable.com/en-gb/#main-content) Open main navigation Close main navigation - [Our Truly Valuable seminars](https://truly-valuable.com/seminars/) [Our Truly Valuable seminars](https://truly-valuable.com/seminars/) - [When](https://truly-valuable.com/when/) - [Roadmap & how](https://truly-valuable.com/road-map-how/) - Resources Show submenu for Resources - [Insights](https://blog.truly-valuable.com/a-cmos-take-on-creating-enduring-value) - [Downloads](https://truly-valuable.com/downloads/) - [Partnerships](https://truly-valuable.com/partners/) - [Careers](https://truly-valuable.com/careers/) - [About](https://truly-valuable.com/about/) - [Contact](https://truly-valuable.com/contact/) Open main navigation Close main navigation - [When](https://truly-valuable.com/when/) - [Roadmap & how](https://truly-valuable.com/road-map-how/) - Resources Show submenu for Resources - [Insights](https://blog.truly-valuable.com/a-cmos-take-on-creating-enduring-value) - [Downloads](https://truly-valuable.com/downloads/) - [Partnerships](https://truly-valuable.com/partners/) - [Careers](https://truly-valuable.com/careers/) - [About](https://truly-valuable.com/about/) - [Contact](https://truly-valuable.com/contact/) # How durable is your competitive advantage really? Get a definitive grip on the value you create with Market Orientation Review  > "Internally-focused, product-oriented strategies no longer result in a long-term competitive advantage. To create sustainable value, market orientation is the way to go." ![MOS-logo-e1630332557244-300x146](https://blog.truly-valuable.com/hs-fs/hubfs/MOS-logo-e1630332557244-300x146.png?width=300&height=146&name=MOS-logo-e1630332557244-300x146.png "MOS-logo-e1630332557244-300x146") ### Get crystal clear insight into your market orientation The key to gaining advantage and staying ahead of the competition is creating truly long-lasting value for your customers, shareholders, employees & society. How effective are your organisation’s efforts today? Find out with the Market Orientation Review and assess your key drivers.   ### Scoring your value for customers, shareholders, employees & society Market Orientation Review is fact-based and measurable, and built on science. It asses the key drivers that fuel your market orientation and value creation. It is a new, one-of-its-kind assessment model that scores you on a unique set of 5 independent variables: - Sensitivity - People - Leadership - Organisation - Processes ![Visual-home](https://blog.truly-valuable.com/hs-fs/hubfs/Visual-home.png?width=600&height=600&name=Visual-home.png "Visual-home") ![gps-1024x1024](https://blog.truly-valuable.com/hs-fs/hubfs/gps-1024x1024.jpg?width=1018&height=1018&name=gps-1024x1024.jpg "gps-1024x1024") ## The outcome from your 8 week Market Orientation Review roadmap 1. ### Insight into your value as is a clear score on 5 dimensions, pinpointing how unique and sustainable your value is today 2. ### Quick wins to make your first moves how to start improving your market orientation now 3. ### A GPS towards lasting competitive advantage mid to long-term actions you must undertake to make your true value happen ## Actively using Market Orientation Review today ![partners-1-1024x1024](https://blog.truly-valuable.com/hubfs/partners-1-1024x1024.jpg) ![nine-altitudes-1024x1024](https://blog.truly-valuable.com/hubfs/nine-altitudes-1024x1024.jpg) ![televic-1024x1024](https://blog.truly-valuable.com/hubfs/televic-1024x1024.jpg) ![textirama-1024x1024](https://blog.truly-valuable.com/hubfs/textirama-1024x1024.jpg) ## Get inspired. Get reading. Get started. ### Join on of our 1h webinars Get inspired, see how Market Orientation Review works today, and what it could mean for you [I want to join](https://marketorientation.be/webinar/) ### Download our brochure A closer look at the 8 week Market Orientation Review roadmap, and your outcome [Bring me to the download](https://marketorientation.org/elementor-618/) ### Subscribe to our updates Inspire your inbox with market orientation news, insights and customer practice [I'm interested](https://share-eu1.hsforms.com/1Q1OaMKeBTCq08FdPk_HXdgf2ags) ## Who you will work with ## Meet the hearts & minds of Market Orientation Review ![Rudy Moenaert](https://blog.truly-valuable.com/hs-fs/hubfs/profielfotos-MOReview-1024x1024.jpg?width=1024&height=1024&name=profielfotos-MOReview-1024x1024.jpg "Rudy Moenaert") ### Prof. Dr. Rudy Moenaert #### Methodology advisor and inspirator Prof. Dr. Rudy Moenaert is a Flemish academic, specialized in marketing and innovation management. He is full Professor of Strategic Marketing at the TIAS School for Business and Society and Academic Director of the Executive Master of Marketing & Customer Management Program. ![profielfotos-MOReview4-1024x1024](https://blog.truly-valuable.com/hs-fs/hubfs/profielfotos-MOReview4-1024x1024.jpg?width=1024&height=1024&name=profielfotos-MOReview4-1024x1024.jpg "profielfotos-MOReview4-1024x1024") ### Mariska Brosens #### Founder & partner Senior business consultant and entrepreneur, Mariska Brosens helps organisations shape their leading and market-oriented positioning. Known for building a solid strategic framework that gives direction, she takes organisations on a positive journey of change and has expertise in creating valuable people & organisation strategies. ![profielfotos-MOReview2-1024x1024](https://blog.truly-valuable.com/hs-fs/hubfs/profielfotos-MOReview2-1024x1024.jpg?width=1024&height=1024&name=profielfotos-MOReview2-1024x1024.jpg "profielfotos-MOReview2-1024x1024") ### Jimke Donkers #### Project & program manager Jimke Donkers takes her Master’s in Business and Financial Engineering to new heights with a can-do mentality. Her early passion for entrepreneurship and retail has turned her into the market orientation aficionada she is today. ![profielfotos-MOReview3-1024x1024](https://blog.truly-valuable.com/hs-fs/hubfs/profielfotos-MOReview3-1024x1024.jpg?width=1024&height=1024&name=profielfotos-MOReview3-1024x1024.jpg "profielfotos-MOReview3-1024x1024") ### Els Dhaeze #### Customer & partnership manager Els Dhaeze is a keynote speaker, writer, award judge, CX expert and change facilitator. So, as customer & partnership manager for the MO Review, she is your go-to contact person for sharing experience with strategic and operational advice on the steep climb to truly market-oriented thinking and acting. - [When](https://truly-valuable.com/when/) - [Roadmap & how](https://truly-valuable.com/road-map-how/) - Resources - [Partnerships](https://truly-valuable.com/partners/) - [Careers](https://truly-valuable.com/careers/) - [About](https://truly-valuable.com/about/) - [Contact](https://truly-valuable.com/contact/) [![Favicon-1](https://blog.truly-valuable.com/hs-fs/hubfs/Favicon-1.png?width=150&height=150&name=Favicon-1.png "Favicon-1")](https://marketorientation.org)