Get a definitive grip on the value you create with Market Orientation Review
"Internally-focused, product-oriented strategies no longer result in a long-term competitive advantage. To create sustainable value, market orientation is the way to go."
Get crystal clear insight into your market orientation
The key to gaining advantage and staying ahead of the competition is creating truly long-lasting value for your customers, shareholders, employees & society.
How effective are your organisation’s efforts today?
Find out with the Market Orientation Review and assess your key drivers.
Scoring your value for customers, shareholders, employees & society
Market Orientation Review is fact-based and measurable, and built on science. It asses the key drivers that fuel your market orientation and value creation.
It is a new, one-of-its-kind assessment model that scores you on a unique set of 5 independent variables:
Sensitivity
People
Leadership
Organisation
Processes
The outcome from your 8 week Market Orientation Review roadmap
Insight into your value as is
a clear score on 5 dimensions, pinpointing how unique and sustainable your value is today
Quick wins to make your first moves
how to start improving your market orientation now
A GPS towards lasting competitive advantage
mid to long-term actions you must undertake to make your true value happen
Actively using Market Orientation Review today
Get inspired. Get reading. Get started.
Join on of our 1h webinars
Get inspired, see how Market Orientation Review works today, and what it could mean for you
Meet the hearts & minds of Market Orientation Review
Prof. Dr. Rudy Moenaert
Methodology advisor and inspirator
Prof. Dr. Rudy Moenaert is a Flemish academic, specialized in marketing and innovation management.
He is full Professor of Strategic Marketing at the TIAS School for Business and Society and Academic Director of the Executive Master of Marketing & Customer Management Program.
Mariska Brosens
Founder & partner
Senior business consultant and entrepreneur, Mariska Brosens helps organisations shape their leading and market-oriented positioning.
Known for building a solid strategic framework that gives direction, she takes organisations on a positive journey of change and has expertise in creating valuable people & organisation strategies.
Jimke Donkers
Project & program manager
Jimke Donkers takes her Master’s in Business and Financial Engineering to new heights with a can-do mentality.
Her early passion for entrepreneurship and retail has turned her into the market orientation aficionada she is today.
Els Dhaeze
Customer & partnership manager
Els Dhaeze is a keynote speaker, writer, award judge, CX expert and change facilitator.
So, as customer & partnership manager for the MO Review, she is your go-to contact person for sharing experience with strategic and operational advice on the steep climb to truly market-oriented thinking and acting.
